Ease of returns.

I ordered a Cricut for myself, then found that it isn't what I want it to be. So, I am returning it. Thankfully the company pays for the cost of shipping and it's a no hassle kind of thing. All that is required of moi is to tape it up, add a shipping label, take it to the UPS store, and off it goes.

Ease. I love it when companies make things a tad bit easier for us, and am grateful to those that do.